Pay-per-click (PPC), sponsored ads and contextually-placed ads are the main players in a effective paid search management strategy. Although these sales tools are not ideal for some businesses, many companies depend on a PPC strategy to augment their other online marketing efforts.
Ads for your business are placed on search engine pages to attract the attention of potential customers and encourage them to visit your site. PPC ads and sponsored links appear above or next to organic search results and on advertising networks, content network sites, websites and blogs. This can be done on a local or global basis.
Preparation and design. Before your ads are placed, we perform a geographic and demographic analysis (including an analysis of the competition) to gather the information we need to design the most effective strategy possible. We’ll carefully target your particular customer base so that qualified leads are sent your way (not just traffic).
Typically, we’ll set up accounts for you and monitor the performance of your ads making small adjustments as required to
You control the budget. Paid Search Management is scalable and easily adjusted to match your budget and performance goals. You can set a cap or limit as to how much you want to spend for any given campaign.