email marketing

Email Marketing

An email campaign that gets real results is a powerful sales tool. But only if it is properly prepared and closely monitored.

No email campaign or single email blast is effective if the emails are not read. Each email must contain an intriguing and compelling subject line that is specific to your message (to ensure the email is opened). Plus, the size and design of the email must allow your customers to gather information as quickly as possible and recognise your call to action. Long, drawn out emails with several paragraphs are simply not read.

We’ll make sure each email we send out on your behalf is designed to be opened and read by as many people as possible and then we’ll monitor the results. Careful analysis of the response to each email and your campaign in general allows us to help you target new markets and widen your customer base.

The proper management of your mailing list is very important. We’ll keep your list up to date, add new contacts and adhere to the all rules involving the proper sending of emails and the data protection act.

Autoresponder campaigns

An autoresponder email campaign works for you 24 hours a day. Typically, for a one time campaign, five to seven emails are delivered at set times and in a particular order to be as effective as possible. We also offer a monthly, continuing program that delivers three to four emails each month for an extended period of time to keep bringing in sales and targeting new customers.

Cut through the clutter

At Glasgow Business Magazine, we know how to create an email campaign or single blast that cuts through the clutter of the email jungle to deliver a specifically-targeted message that gets the job done.

 

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Pay Per Click

Pay-per-click (PPC), sponsored ads and contextually-placed ads are the main players in a effective paid search management strategy. Although these sales tools are not ideal for some businesses, many companies depend on a PPC strategy to augment their other online marketing efforts.

Ads for your business are placed on search engine pages to attract the attention of potential customers and encourage them to visit your site. PPC ads and sponsored links appear above or next to organic search results and on advertising networks, content network sites, websites and blogs. This can be done on a local or global basis.

Preparation and design. Before your ads are placed, we perform a geographic and demographic analysis (including an analysis of the competition) to gather the information we need to design the most effective strategy possible. We’ll carefully target your particular customer base so that qualified leads are sent your way (not just traffic).

Typically, we’ll set up accounts for you and monitor the performance of your ads making small adjustments as required to

You control the budget. Paid Search Management is scalable and easily adjusted to match your budget and performance goals. You can set a cap or limit as to how much you want to spend for any given campaign.

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Glasgow Business Magazine Online

Welcome to Glasgow Business magazine online.

We are the leading voice of business in the Glasgow, with online and event management as our principal activities.

The company was established to fill a gap in the Scottish market for a quality publication to accurately report the major business events in the region; profile leading businesspeople; and act as a communications platform for Glasweigan businesses.

The website, covering Glasgow, has also become a trusted and popular resource for regional news and views, with business stories added weekly. If you would like to be featured then get in touch using the contact us page.

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